Our Story

OneSeventyEight started with a simple idea: Edmonton doesn't get worn enough.

Toronto has its brands. Vancouver has its brands. Edmonton has the High Level Bridge at sunset, Whyte Ave on a Friday night, and a river valley bigger than Central and Hyde Park combined — and almost nobody putting it on a hoodie properly.

So we did. OneSeventyEight (178ST Apparel Co.) is an Edmonton clothing brand based on the city's west side, founded in 2024. Every piece is named after a place here and designed to be the one you actually reach for — minimal, intentional, built to last.

Every item is made to order, which means nothing is printed until you wear it in your head first and hit buy. It takes a little longer. We think it's worth it.

This is a small, independent, one-person-built brand with serious plans. Thanks for being here early.

— OneSeventyEight Team